Control:Rally
Control:Rally · Performance + incentives

Targets that move the room.

Personal AND team targets, rewards your managers configure, numbers the AI grounds in your real history — pushed live to the team chat your venue already uses. The 10–30% revenue uplift sitting on the floor, finally captured.

1 targetPer shift, per server
Any rewardCash · time · gifts · points
Any channelWhatsApp · Slack · Crew
Leaderboard
Live
  • 1TBTom B.122 · 24%
  • 2MKMaria K.118 · 22%
  • 3JRJulien R.109 · 19%
  • 4ANAlex N.96 · 17%
  • 5SHSara H.91 · 16%
7 servers · 723 covers +12% vs last
Illustrative · demo data
RB
FOH Team · Bleu
14 members
Rally · bot
🥇 Last night's team hit target by €420.
Drinks Friday on the house. Top server: Tom B.
09:42
Lets go 🔥
09:43
Friday I'm closing 👀
09:44
Illustrative mock
The problem

The 10–30% uplift is sitting on the floor.

Managers set numbers that feel made up. Staff stop trying for them. The lift the industry talks about never lands because nobody can see the line they're supposed to cross.

Targets live in spreadsheets

The numbers are in a tab nobody on the floor has ever opened. Managers set them, the team never sees them, and the bonus arrives without a story attached.

Was that on me, or the shift?

Bonuses feel arbitrary. Whoever happens to be on the floor gets credit for the run. The team isn't pulling together because nobody knows what they're pulling toward.

Nobody knows where they stand

The scoreboard updates at the end of the month, in a meeting, after the work is done. By then the only thing left to do is celebrate or argue.

Why it's different

Not another perf-management app. A rally cry.

Three things Rally does differently from the generic tools that never quite fit a kitchen.

Hospitality-native, not Lattice for kitchens.

Generic perf-management tools were built for tech companies who do quarterly OKRs. Rally was built for a Friday dinner service — shift-by-shift, KPI-aware, FOH vocabulary by default. Covers, upsell, tip average, wine attach. Not goals, OKRs, and 360 reviews.

Personal + team in one motion.

Other tools make you choose between individual scorecards or team bonuses. Rally runs both at once: a per-server leaderboard and a shift-level target that pays the room when it hits. Sales teams have lived this for years. Hospitality finally gets the same.

Lives where your team lives.

Nobody is going to open another app between covers. Rally pushes daily and weekly recaps to WhatsApp, Slack, or Crew — whichever channel your team is already in. The scoreboard arrives. You don't chase it.

How it works

From spreadsheet to scoreboard in one service.

01Set targets

Per-server KPIs and a shift-level number

Covers, upsell rate, tip average, wine attach. Plus a team target for the service (“Friday dinner hits €8k”). AI suggests realistic + stretch numbers grounded in history, weather, and bookings.

02Configure rewards

Any metric. Any reward. Any period.

Cash, time-off, gift cards, or points-to-prizes from your reward catalogue. Manager defines who qualifies and how the payout splits — equal share, top-three, hit-the-target-or-nothing.

03Push to the team chat

Daily and weekly recaps where they already are

Rally posts the standings, the gap to target, and the win moments to WhatsApp, Slack, or Crew. No new app to open. The scoreboard comes to the team, not the other way around.

04Close period, pay out

Clear scoreboard. No disputes.

When the period closes — shift, week, month — the result is on record with the metric and the rule. No “was that me or the shift”. The payout is mechanical, the credit is visible.

The product

One target. One team. One win.

What managers configure. What servers see. What the team chat gets at the end of service. Four screens — all the numbers shown are illustrative.

01 · LeaderboardWhere the team stands, podium up top.
Leaderboard
Live
2MKMaria K.PM shift
118
covers · 22% upsell
1TBTom B.PM shift
122
covers · 24% upsell
3JRJulien R.Mixed shift
109
covers · 19% upsell
Rest of the team
  • 4ANAlex N.
    96 · 17%
  • 5SHSara H.
    91 · 16%
  • 6DMDiego M.
    88 · 15%
  • 7EVEline V.
    74 · 12%
Illustrative · demo data
02 · Server scorecardWhat each server sees. Personal bonus gap + AI coaching prompt.
MK
Maria K.· PM shift
This week · Personal scorecard
Coverstarget 100
84
84% of target
Upsell ratetarget 22%
19%
86% of target
Avg tiptarget 40
38
95% of target
Wine attachtarget 32%
26%
81% of target
You're 40 away from the wine-attach bonus. Manager set a €15 cash payout if you cross 32%.
AI coaching · next table

Try the Burgundy upsell on the next 4-top — three of your last six tables ordered red.

Open the prompt history
Illustrative · demo data
04 · The team chat postLives where your team lives — WhatsApp / Slack / Crew.
RB
FOH Team — Restaurant Bleu
14 members · Rally bot is in this group
Today
Aïsha (manager)
Big run last night team
09:38
🙌
09:39
RRally · bot
🥇Last night's team hit target by .€420.
Drinks Friday on the house. Top server: Tom B. — 22 covers and a 24% upsell rate.
Thu dinner · 47 covers · €8,420 vs €8,000 target+5.3% vs target
09:42
Let's go 🔥
09:43
Friday I'm closing 👀
09:44

Same post fires to Slack and Crew — the channel your team already uses. Illustrative mock.

03 · Manager target setterSet the team number, pick the personal KPIs, configure the reward.
Friday dinner
Manager view
01Team target
AI-suggested · based on real history

Based on the last 6 Fridays, Saturday weather forecast, and 142 bookings on the floor plan.

02Personal KPIs (per server)
03Reward
20 each
Equal share
Anyone on the FOH floor for ≥ 4 hours of the service

Posts to FOH Team — Restaurant Bleu when saved.

Illustrative · demo data
What this becomes

A room that pulls in one direction.

Rally isn't a tool you install for a quarter and turn off. It's the layer underneath how your venue grows — the shared scoreboard, the visible bonus, the small wins that compound.

Culture of shared wins

The shift becomes a team again.

When the room chases one number together, the floor stops feeling like a competition between sections. Hosts seat for tip pools. Bartenders push the wine pairing because the bar wins too.

Retention you can feel

Staff who feel seen don't leave.

The invisible-server problem is a churn problem. A scoreboard with their name on it and a manager who acknowledges the run does what a 50 cent raise can't.

A manager with leverage

Finally, data to act on.

Instead of guessing why Tuesdays drag, the manager sees the pattern: same shift, same section, same metric. Rally surfaces it before the bad month does.

On the year-2 roadmap

From the scoreboard to the prize cabinet.

Year one is the target-and-reward loop. Year two is the catalogue of prizes the points pool against — a sticker book where every completed shift inches the team toward the trip, the dinner, the week off. Rally becomes the engine; the prizes become the brand.

  • Points-to-prizes catalogue with redemption ledger
  • Season-long arcs alongside per-shift targets
  • Cross-location standings for multi-venue groups
  • POS replacement on the year-2 roadmap (Control:Tower data layer)
Cost of inaction

What every shift without Rally quietly costs you.

The bleed doesn't show up on any invoice. It shows up in the ceiling you never quite hit and the people who never quite stay.

Uplift left on the floor

The 10–30% revenue uplift the industry talks about is what happens when the team knows the number and the reward is visible. Without it, every shift quietly underperforms its ceiling.

10–30% revenue uplift
left on the floor each shift

Churn that compounds

Staff who feel invisible leave faster than staff who feel seen. The cost isn't the leaving — it's the four weeks of training, the lower covers, the table the new hire can't turn yet.

Weeks of lost output
per server who walks for the wrong reason

Bonus disputes that erode trust

When the bonus arrives without evidence, the wrong people feel rewarded and the right people feel skipped. Resentment is harder to undo than to prevent — and it leaks into the room.

Trust
that doesn't rebuild on the next payout

The 10–30% uplift figure is the broadly-cited industry range for structured staff-incentive programs. Final scope and projected impact are set together when we discuss your specific situation.

Start the run

The team chases the same number.

Show us your last three months of shift sheets. We'll show you what next Friday's target should be, what reward moves the room, and what the chat post will say when you hit it.

Founding operator
1 of 1 slots open

One hospitality operator launches Rally with us. You're in early — the roadmap takes your input, your venue goes on record as the first Rally house, and the founding rate stays locked for as long as you stay. Standard pricing goes live after the founding operator is named.

  • Direct line to the two principals building it
  • First-shape input on the KPI library and reward types
  • Founding-partner rate locked while you stay
The pricing logic

Rally is priced to pay for itself in the first month — if the uplift on your floor is even a fraction of the industry range, the platform costs less than the bonus pool it unlocks. Per-location monthly with a flat setup. Exact numbers shared on the call — we're still tuning to your category.

The launch path
  1. 01
    Scope callFree · 45 min

    We look at the shift sheets you already keep, the KPIs your managers care about, and the channel your team uses. You leave the call with a draft of your first target.

  2. 02
    Setup phaseSetup fee

    We build your KPI library, wire the team chat, configure the reward types, and run the first three services with the manager on a stand-up cadence. Year-one billing does not start yet.

  3. 03
    Year one beginsAt platform graduation

    When Rally is stable on your floor and the team is using it without prompting, year one starts. Until then, you only owe the setup fee.

By appointment · Built and supported by Control.